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Verticly is a SaaS platform connecting online and offline marketing channels.

CEO: Adam Smith
Website: verticly.com
Twitter: @verticlyltd

Verticly is SaaS platform that helps brands attribute advertising spent through offline or online channels to actual customer expenditures and purchases. Every offline purchase is connected to a consumer who can then be re-targeted with further advertising. Brands can directly calculate their RoI on specific campaigns, and no app is required for consumers. Brands spend billions to create consumer demand with no connection to 90% of all purchases taking place offline. This inability to connect advertising to purchase is critical challenge for brands and offers huge potential for scale and value across the industry. "